Turkey is determined to repeat the success in home textile field in the contract industry business as well. One of these companies, Elenor Textile has produced a special blinding fabric for the contract business.
By inspiring from nature the company produces easy to combine products for special projects and serves more than thousand retailers and interior decorators having a wide range of fabrics especially developed for the needs of hotels, businesses, homes and hospitals besides tulle, and background fabrics and blackout fabrics. We conducted an interview with Ömer Kinay and Hakan Basabak general managers of the firm on the eve of Proposte and Evteks fairs.
Could we get some basic information about your company that was established in 2008? At the beginning we aimed at producing extraordinary home textiles now we have been serving with our collections in stocked cut and contract businesses. Our cutting service is mostly directed to export markets. We serve about 1300 retailers directly in Russia, Serbia, Holland, Iran, Bulgaria and America. We have storehouses in Bulgaria and an office in Serbia and we plan to have a storehouse in Hungary and Croatia.
Could we get some basic information about your company that was established in 2008?
At the beginning we aimed at producing extraordinary home textiles now we have been serving with our collections in stocked cut and contract businesses. Our cutting service is mostly directed to export markets. We serve about 1300 retailers directly in Russia, Serbia, Holland, Iran, Bulgaria and America. We have storehouses in Bulgaria and an office in Serbia and we plan to have a storehouse in Hungary and Croatia.
On the other line, we produce certified flame-resistant fabrics for the needs of contract businesses and deliver them direct from our stocks. Our fabrics and tulle books are in 900 spots in Canada and in 300 spots in America in addition to those nine different collection books used in the country, in Europe and in middle east countries. We launched this sets of collection in the latest Heimtextil and met with great interest and orders. We want to expand the coverage of the book that we prepared for contract businesses into other countries.
What do you want to say about the characteristics of your products, varieties, and production capacities?
We can produce 80 thousand meters for hotel, project and contract sector and 30 thousand meters for cutting segment. We use technical fabrics in production and produce fabrics for tulle drapery and for background. There are antibacterial, stain-free and water-repellant fabrics.
“We are ready to launch our 100 percent effective blackout fabrics in Evteks”
You said that you emphasize on R&D in the production of products addressing to contract businesses. Will you explain more about your activities in this field?
At the end of two years’ research and development activities we produced 100% opaque fabric that is called as blackout, which is now produced only in the USA. We have made some meetings in Heimtextil and now we are ready to launch this in Evteks fair.
Would you like to mention some of the contract business projects that your products are used?
Recently, we supplied fabrics for a 400-room hotel in Mecca, Saudi Hakan Basabak and Ömer Kinay 59 Arabia, a large facility of 11 blocks in Montenegro and a hotel in Georgia in addition to some projects in Moscow.
What are the targets of Elenor Textile in brief?
Offering quality products for the right markets is our major target. Our motto is to act as an innovative and easy to reach company. Our target is to build a world brand originating from Turkey
What are the most popular colors and patterns in your designs?
Our products are mostly made of natural and soft color tones. Our collections are minimalist and not alla Turca. We are in the side of naturalists, because it is popular in the industry. We use natural mix fibers, linens and cottons in home textile products.
Which countries are your export markets? Which fairs do you participate in the country and abroad?
We export our products to eastern block and Balkan countries, Russia, Italy, America, Israel and Greece, 40 countries in total. The fairs that we participated in helped us to extend our export markets. We participate in Evteks and Anfas Hotel Equipment Fairs in the country and Heimtextile in Germany. We consider participating in Proposte and Maison&Objet in coming months.
What do you want to say on the position of the contract textile in Turkey, one of the active players of the industry?
The requirements of the sector are developing gradually. The biggest problem is the lack of demand for standards for the inflammableness. For hospitals and official establishments this should be a basic requirement.
We are highly successful in contract business field as the whole country and we can be more popular in international field. There are only 4 to 5 companies especially focused on drapery production for contract businesses and buyers in abroad but the external buyers are not aware of the sources and supply opportunities in Turkey. We have to repeat our experiences and golden level of success in the field of home textiles in the contracts business field as well. This requires more efforts in promotion. We, as Elenor, are working hard to establish a world brand, this is a marathon run. But, we will be successful by taking solid steps toward this end.